You bring the idea. I bring it to life.
For authors, coaches and course creators.
I build apps, client portals and online tools. A companion app that keeps readers with your book after the last page. A client portal where sessions, plans and wins live in one place. A student app that keeps people moving to the end of your course.
Everything I build, I learned by building it for my own business first. My business runs on it every day, so I know it works.
See yours in two minutes. It's free.
I spent twenty-five years on the frontline as a paramedic. I held people through the worst moments of their lives. I managed crisis as a daily reality. I worked directly with the Department of Health and shaped care that my colleagues still deliver today.
Then I built a business. I took it to six figures. And I lost it, in public.
I have navigated failure at the level most people only fear. I rebuilt myself underneath it. I learned the difference between the work that looks like progress and the work that changes you.
I spent too long in the wrong rooms with the wrong people, working for values that were never mine, listening to the voice that told me I was not enough for the life I wanted.
I taught myself to build. My client portal, my business hub and the app for my own networking book all run my business every day.
Building is my creativity. I love bringing ideas to life, and finessing them until they are better than you imagined.
You bring the idea. I bring it to life, explain it simply, and hand over something you can use or sell.
A build only works if it is built for the right people, and it only earns if people find it. So I work with you before, during and after. One person, start to finish.
Who it is for, what it needs to do and what it should lead to. If you need clarity first, this is where my coaching comes in.
Companion apps, client portals, student apps and business hubs, explained simply and finessed until they are better than you imagined.
Quizzes, scorecards and mini apps that grow your list, and the websites and landing pages that go with them.
Launch posts, stories and emails, so people find it, use it and buy it. A brilliant app nobody knows about does not earn anything.
Most developers only build. Most coaches only talk. I do both, so what I build for you gets used.
See What I BuildEvery one of these runs a real business today, including mine. I build them myself, and I keep them affordable.
Every build is shaped around your business and written in your words, and you understand how it works. Every build is priced for the job.
How it works: a free Wild Call, then a clear quote, then I build, you test, and we launch. Read Mike's story →
See what I buildSome people come to me for clarity before a build, or for support to grow once it is out in the world. Choose the way in that fits where you are.
£500 · single session
A half day, one to one. Your story, your vision, your ideal client, your offer, and the pattern that's been stopping you, all worked through and turned into a real strategy you can act on.
£1,000 launch rate · 5 places · book by 31 December
Twelve weeks one to one for women starting or growing a business. Strategy, bold visibility, and the inner work that makes it hold, starting with your Foundation Day.
£147 · single · £397 for three
Come with what is live right now. A problem, a decision, an idea, the thing that keeps stopping you. One hour, full attention, real output.
Free to join
A business community for women turning their skills, experience and ideas into profitable businesses. Real connection with women at the same stage, practical support across strategy, pricing and visibility, and the inner work that keeps a woman stuck long after she already knows what to do.
£15 per session
Not networking the way you've done it before. A monthly gathering for women building businesses that create more freedom, choice and opportunity in their lives. Every woman gets seen in the room. Real referrals happen. You'll leave paired with someone checking in with you before next month.
Priced for the job · free Wild Call to start
The tech your business needs, built for you. Websites, apps, scorecards, lead magnets, client portals and AI tools for small businesses, authors and course creators. I build them myself, and I keep them affordable.
Within the first hour she'd helped me pin down my vision, clarify my audience and ideal client, and initiate a 4 week marketing plan. It gave me the confidence to share my expertise and be more visible online. I cannot recommend her enough.
Vicky is absolutely amazing. She listened and understood everything I spoke to her about regarding growing my new business and being seen. She wrote an ideas plan and a growth strategy for me which has been brilliant and extremely helpful. I would highly recommend Vicky.
Vicky has taken every idea, no matter how big or small, and transformed it into something far beyond what I imagined. Nothing has ever felt too much trouble. I couldn't have asked for a better person to bring this vision to life, and I would wholeheartedly recommend Wild and Visible.
A 90 day undated planner for the woman building the business. Eighteen strategy pages, thirteen weeks of visibility, conversations and sales tracking, and The Log: the page that records the moments you almost did the thing and did not.
202 pages · Undated, start any day · Paperback on Amazon
See What's Inside →Each one solves a real problem I had myself, or one I watched my clients struggle with. They are also a good way to see the kind of thing I build.
A daily nervous system support app. Quick somatic practices for when life is moving faster than you can process. Built for women who need real tools, not another meditation app.
Get Access →Personalised Human Design readings designed for women in business. Strategy, authority, energy type, and how to use them in how you build and sell.
Get Access →A free practice for the moment you need to come back to yourself. Short, guided, no signup hoops. Yours whenever you need it.
Take a Breath →Join the free Wild and Visible community and you get the Content Creator, a tool trained on your own voice that turns a rough idea into a post that sounds like you, not generic coach copy. Free for members until 2027. Alongside it: daily prompts, a content idea bank, caption and stories libraries, and weekly Q&A support, with other women building at the same time as you.
Join the Community →One letter a week on building a profitable business in midlife. Straight to your inbox.
Not when the idea is perfect.
Not when you have more time.
Now.
The work starts the moment you stop waiting.